2020年02月11日
How to enhance integrated performance marketing and SEM
Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications.
Debates and dialogues around AI subsets, machine learning and knowledge science, and how exactly they affect the workings of the industry continue to multiply.
This trend cannot be surprising, though, when taking into consideration:
The truly staggering amounts of data we creating every minute of every day.
And the pace with which we doing so is only accelerating with the growth of the Internet of Things (IoT).
With everything from clicks to swipes, tweets to likes, we are today compiling information at an unprecedented rate.
For companies, all of this data brings new opportunities.
Executives and practitioners uncover analytical techniques to turn the data available to them into actionable insights. The more one knows about their business, the better the decision-making and overall performance.
The sheer power of a data-driven promoting approach has been a much-covered subject.
In a study conducted by Andrew McAfee and Erik Brynjolfsson with Harvard Business Review and MIT, it was revealed that:
Thankfully, with this abundance of details has come the emergence of strategies and technologies.
Functionality marketers can take advantage of these to automate some of their processes and drive significantly better business outcomes.
The multi-disciplinary field of info science is chief among them ? empowering marketers to combine various information sets and decipher the variables in their campaigns that are having the biggest impact on general performance.
To paraphrase Steve Jobs, it like a bicycle for the mind??à, essentially helping humans increase productivity and output.
As the sphere and practice of search engine internet marketing has matured and expanded, managing a program and making bids manually with spreadsheets have become immensely inefficient.
Even the first-generation platforms that have dominated the ecosystem for years, those with legacy foundational infrastructure, are falling behind the innovative new solutions that come fully-equipped with knowledge science techniques on a larger, more sophisticated scale.
So, just what is this magical facts science?
Let define it as the art of uncovering trends.??à
It is infinitely more complex than that once you dig under the surface.
Knowledge science features a blend of Bayesian statistics, predictive modeling, time-series analysis, clustering algorithms, and regression modeling to solve analytically advanced pains.
And lying at the core of all that is facts. Troves of the stuff.
SEM has always been about data.
The Key to Unlocking SEM Efficiency
Employing info science, whether that through a third-party platform or proprietary in-house tools, will undoubtedly lead to a direct improvement in the efficiency of SEM campaigns.
Here how it creates compelling value.
Superior Audience Targeting
Every click on a paid search ad contains vast riches of information ? all sorts of demographic, psychographic, and behavioral data.
Through the application of knowledge science, marketers are empowered to parse through this information to better identify the make-up of their customers and then target them with increased accuracy accordingly.
Reaching the right audience, at the right time, with the right message is paramount to any prosperous SEM campaign.
A predictor of Success
The digital footprint that customers leave behind through their day-to-day searching habits paints an accurate portrait of their wants, needs, and interests.
predictive analysis encompasses the use of data science and statistical algorithms to translate this details and segment customer behavior. This can then be used to predict the probability of a conversion ? whether it the buying of a product or the filling in of a form.
Armed with this information, marketers can bid with more accuracy and eliminate pockets of wasted spend.
Automatically Create New Keywords
One of the many branches under the knowledge science umbrella is natural language processing (NLp).
You Find Limited provides a complete range of tools and services from Search engine marketing (SEO & SEM) and Web Analytics to Blogging, Social media marketing
In SEM terms, NLp is most aptly used as a keyword expansion tool whereby practitioners can:
Leverage the technology to analyze search queries.
Detect associated keywords.
Suggest semantically similar keywords.
This helps considerably in the expansion of your portfolio and presents areas of growth that were hitherto hidden.
Unrivaled Efficiency
Every keyword in a given SEM program has a unique, optimal bid value at which it drives the highest ROAS at the lowest possible price, otherwise known as the ideal CpC.
Details science has made it possible to calculate this, unlocking efficiency on a scale not previously possible with manual bidding and legacy tools.
The end result?
A program that automatically and programmatically adjusts bids at the individual keyword level to ensure the best investments are being realized and new opportunities are being uncovered.
Wrapping Up
Through the introduction of knowledge science into advertising stacks across the world, SEM managers have become empowered with significantly more knowledge about the workings and intricacies of their campaigns.
With that, companies in this digital age can now reach functionality levels that the executives of yesteryear could only imagine.
As these technologies continue to become widespread:
Challenges will arise.
Management tactics will change.
Customers will demand more personalization from brands in the searching experience.
The evidence is clear, though: info science trends are showing no signs of slowing down.
And when info science does meet SEM, advertising ROI improves quite considerably.
related articles:
The way to use search engine advertising to make and improve your brand name
The best way to use online search engine internet marketing to make and reinforce your brand
SEM vs. Search engine optimisation vs. ppC Described: What is the main difference?
SEM vs. Seo vs. ppC Defined: What’s the main difference?
2020年02月03日
盤點夏季脫毛方法! 9個脫毛技巧你都知道嗎?
到了夏天，到了一個赤裸、光著腿的季節，很多女性朋友都有毛發的習慣，無論是腋毛還是四肢，都剃得幹幹淨淨的，那麼以下現在市面上的脫毛方法。 有什麼區別，你屬於哪一類? 今天我們來看看。
一、脫毛膏
這是最常見的脫毛方式，操作起來比較簡單，對於比較柔軟的頭發有一個效果，只要脫毛膏對皮膚的毛發生長，停留10到15分鍾，在脫毛膏還沒有完全幹掉之前，一起把頭發刮掉就可以了。
不論激光或是彩光脫毛，都是使用特定波長的雷射光穿過皮膚表皮，深入毛囊黑色素，以高溫破壞毛囊幹細胞，成功則可以永久地除去毛髮
優點：簡單輕松的，無痛，頭發重新生長會比脫毛用刮刀柔和。
壞處是，不會持續很久，三天後就會長回來。 脫毛膏含有化學成分，對皮膚有一定的刺激性，頻繁使用或敏感的皮膚會引起紅腫過敏，甚至出疹。
使用方法：腋窩，手臂，腿部..
二、脫毛刀
脫毛與適合於相對粗的頭發一把刀，脫毛膏用蜂蠟和類型不能被完全去除，脫毛工具不與皮膚，毛發移除刀直接接觸使用脫毛膏或脫毛泡沫之前適用於皮膚，然後脫毛刀刮除。
優點: 快速簡單，無痛苦。
缺點：持續時間很短。
身體：腋下，手臂，腿部。
三、激光脫毛
激光脫毛是一種防止毛發長時間生長的方法，但需要至少做5ー10次才能長時間保持。 與其他脫毛方法相比，激光脫毛的成本更高，脫毛後必須進行皮膚護理。
適用部位：頭發越黑，效果越明顯..腋，臂，腿效果好，女性唇毛效果一般..
通常用需要在2到3個月的時間內進行多次，這樣才不會被休眠期的毛髮躲過去。只有當毛囊壞死時，脫毛效果就成了永久性的。如果只是毛囊受損而不是壞死，毛髮便很快會再次長出。毛髮再次長出的時間快慢取決於每個人獨有的毛髮生長週期，這和個人的新成代謝有關。有些人的毛髮生長速度往往較快於其他人。處於休眠期的毛髮自然會比處於其他階段的毛髮生長得慢一些。
疼痛：疼痛是輕於激光點痣，大多數人都買得起。
當然，除了選擇合適的脫毛方式之外，脫毛過程中還要注意一些小細節，這樣才不至於每次脫毛後都有小黑醜陋的殘留物，還伴隨著各種紅斑，這裏有一些做法你不知道嗎?
1。早晨皮膚有點浮腫不適合脫毛。
2.在售前及合格後，女性對疼痛更敏感的皮膚比較敏感，所以不適合脫毛。
圖3。 患有糖尿病、敗血症、皮膚病或靜脈曲張的人不應該去除毛發。
4。當天應避免泡澡，如感到疼痛可冰敷緩解.
5.添加更多維C，可改善皮膚電阻，減少色素生產。
圖6。 無論采用何種脫毛方法，脫毛前24小時應脫落，以去除死皮，避免毛孔堵塞，從而防止脫毛後出現紅斑。
7。脫毛後一定要及時補充水分，可以塗抹一些清爽型的保濕霜，否則因為皮膚毛孔變大，皮膚容易幹燥。
講返Dermes既激光脫毛試做優惠，除左我今次免費做既比堅尼線之外，仲有可以免費試做上唇同underarm脫毛
8.在脫毛應注意做好防曬，毛囊紫外線的傷害會造成傷害的形式色素沉著，容易生長，小黑點。但是，應該使用更多的物理防曬方法。
圖9。 脫毛後的飲食也要特別注意，飲食要清淡，避免吃辛辣刺激的食物，還要避免一些敏感的食物。 其次，多吃新鮮水果和蔬菜，多吃富含維生素 c 的食物，這樣可以提高皮膚抵抗力，減少色素的產生。
希望今天為大家介紹這些脫毛方法，以及注意幫助大家，希望每個女生在夏天都能健康脫發，身材大方!!希望每一個蘑菇清涼都能健康美麗度過夏天!!
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為什麼有些女孩這麼多毛? 4種方法去除毛發，你也少了毛發皮膚
